I’ve been thinking about how much effort people put into getting visitors, followers, and attention online.
But something interesting happens after someone finds you.
If they arrive somewhere and feel confused about what they’re looking at, they usually don’t stay long.
Not because the offer isn’t good.
Not because the person behind it isn’t talented.
Sometimes they simply don’t understand what they’re supposed to do next.
I think the best funnels are the ones that almost feel effortless from the customer’s point of view.
Everything feels clear, natural, and easy to follow.
It made me realize that sometimes improving what already exists can be just as powerful as creating something new.
What is one small funnel change you’ve made (or seen someone make) that created a bigger difference than expected?