How valuable is a DUNS Number really?

Jul 1 • General

Just thinking out loud…

In all the business loan applications I’ve come across, I rarely (if ever) see a request for a DUNS number. It’s not part of the qualification criteria, and funders almost never reference business credit profiles like D&B.

Instead, it’s always about the personal credit. That’s what drives the decision.

So… what’s the point?

Is the business credit profile—at least in the context of securing capital for small business owners—a bit of a fallacy? Does it only really matter if you’re going after government contracts or major corporate vendor relationships?

Curious what others think. Have you ever had a lender actually pull your D&B report or ask for your DUNS number as part of funding?

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