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Welcome to the Factory Floor! Start Here.
Hey everyone, and welcome to the Follow-Up Factory community! My name is Wes Wells, and I'm so excited you're here. I started this group for one simple reason: after 25+ years in marketing and automation—and managing millions in ad spend—I've seen that the single biggest leak in any business is the gap between a new lead and the first real conversation. This community is a place for us to fix that leak, together. Our goal here is simple: To share the strategies, tactics, and automation secrets that turn more leads into revenue. This isn't for our clients (yet!), but a free space for us to learn and grow. To get started, please do two things: 1. Watch the short "Welcome to the Factory" video in the Classroom section. 2. Comment on this post and introduce yourself! Let us know what you do and the #1 thing you hope to learn about lead follow-up. Glad to have you here. Let's get to work.
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Welcome to the Factory Floor! Start Here.
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Hey everyone—welcome to the FollowUpFactory Community! 👋
If you run a business that lives and dies by leads, you’re in the right place. This group is here to help business owners (and their teams) get more from every lead using AI and smart automations—without hype, and without overwhelm. Whether you’re brand new to AI, or you’ve already started testing automations, we’ll be sharing real-world tips, workflows, and case studies you can actually use. Ask questions, swap ideas, and let’s get better—together. Quick intro:— Who are you?— What kind of business do you run?— What’s your biggest challenge right now with leads or follow-up? Drop your answers below. Can’t wait to meet you all and help you grow!
New Data Extraction and Mapping tools added to Agent set up
Good news all. We can now add custom data extraction tools and custom mapping tools to increase what your AI agent knows about your leads - now multiple agents can recall past conversations and understanbd better you leads journey instantly.
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How AI Follow-Up Systems Work for Service Businesses
What is an AI Follow-Up System? An AI follow-up system is an automated communication platform that uses artificial intelligence to maintain consistent contact with leads and customers throughout the service lifecycle. Unlike traditional CRM reminders or email sequences, AI-powered systems can understand context, respond intelligently to customer replies, and adapt their messaging based on customer behavior and engagement patterns. For service businesses—including HVAC companies, plumbers, electricians, home service providers, and professional services—these systems solve a critical problem: following up with every lead consistently while your team focuses on delivering actual services. How AI Follow-Up Systems Actually Work The Core Components 1. Lead Capture Integration The system connects to all your lead sources—website forms, Facebook ads, Google Local Services, phone calls, and referrals. When a new lead comes in, the AI immediately captures their information and context (what service they inquired about, urgency level, source, etc.). 2. Intelligent Conversation Engine The AI uses natural language processing to understand customer responses. It can: - Detect urgency and intent - Identify questions and provide relevant answers - Recognize booking interest vs just browsing - Understand when to escalate to a human team member 3. Multi-Channel Communication Modern AI follow-up systems reach customers where they actually respond: - SMS text messages (highest response rate for service businesses) - Email (for detailed information and estimates) - Voice calls (for high-value opportunities) - Social media messaging (where applicable) 4. Behavioral Triggers The system monitors customer actions and adjusts accordingly: - Opened the estimate but didn't respond → Send reminder - Clicked the booking link → Prioritize for sales team - Asked about pricing → Provide detailed breakdown - Went silent for 3 days → Re-engagement sequence 5. CRM Integration Everything syncs with your existing systems (ServiceTitan, Jobber, Housecall Pro, GoHighLevel, etc.) so your team has complete visibility and context.
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Most businesses don’t have a traffic problem. They have a follow-up problem.
Most businesses don’t have a traffic problem. They have a follow-up problem. Did you know: - 78% of leads buy from the first responder. - 50% of sales go to the vendor who responds first. - Yet the average response time is over 40 hours. 👉 Speed-to-lead isn’t optional anymore. It’s life or death for your pipeline.Question for you: How fast are you responding to new leads right now?
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