Traditional SEO vs Generative Engine Optimization — What’s Changing?

In traditional SEO, the goal was to rank on Google’s 1st page. But with Generative Engine Optimization (GEO), we’re stepping into a world where answers come before clicks.

Here’s how the two differ:

Traditional SEO: Focused on keywords, links, rankings.
Generative SEO: Focused on context, intent, and how AI summarizes your content.

Today, if someone asks ChatGPT “Is now a good time to buy property in Dallas?”, they might never see a search result, they’ll get a generated summary. The sources feeding that summary? That’s where GEO kicks in.

This doesn’t mean SEO is dead. It means SEO is evolving. And for real estate pros, this shift could mean the difference between getting noticed or getting left behind.

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