Funny pattern I keep noticing: everyone preps for the "big" stuff, certifications, capability statements, finding the perfect RFP. Then SAM.gov quietly becomes the actual boss fight. Address mismatches, CAGE codes, docs bouncing back for reasons nobody explains clearly. Here's the thing though that friction is actually doing you a favor. It's filtering out everyone who isn't serious enough to push through it. The people who get past it are already ahead of 90% of their competition before they've submitted a single proposal. It's not glamorous, but it's the real gatekeeper of this whole game. Where are you at right now? still working through SAM.gov, past it and hunting for opportunities, or haven't started yet?