Most sellers fail before they even launch because they pick products based on trends or “gut feeling.” The facts show that data-backed product validation is what separates successful sellers from those who stall. Here’s a 4-step method we use to validate products for Amazon FBA: 1. Check demand vs competition Look for products with steady sales and moderate review counts. High demand with low reviews usually signals opportunity. Tools like Zonbase make this faster and more accurate. 2. Analyze reviews Customer feedback reveals common complaints, missing features, and areas for improvement you can capitalize on. 3. Assess practicality Make sure the product is easy to source, ship, brand, and has healthy margins. 4. Validate deeper with category research Explore sub-niches, seasonality, competitor positioning, and opportunities to differentiate. Following these steps helps you focus on products with real potential instead of guessing and risking time and money. DM me the word “PRODUCT” and I’ll point you toward the exact resource or next step you should take.

The difference between sellers who scale and sellers who stall often comes down to one thing: consistency. It’s not about huge moves or overnight success. It’s about showing up every day, even if it’s small steps, and steadily building momentum. As the week begins, reflect on this: What is the one action you can commit to this week that will push your Amazon business forward? Will it be: - Researching a product - Optimizing a listing - Following up with a supplier - Learning a new strategy Consistency compounds. One focused step now can save weeks of trial and error later. Comment on which of the actions above resonates with you and I’ll give you a useful tip on how to execute it effectively this week.

It doesn’t matter how unique and amazing your products are if Amazon shoppers can’t find them. Without a solid Amazon Search Engine Optimization (SEO) strategy, you are going to have a tough time selling your items. In order to increase the chances, you should research the best keywords for your private label and insert them into the title, product description, and search terms. Overall, creating a compelling listing for your private label products increases your visibility and, most likely, sales as well. If you want to tighten up your product research or listing strategy, check the resources inside the Classroom. And if you want extra clarity, DM me the word “LISTING” and I’ll walk you through what to fix and what to focus on next.

Retargeting ads are one of the simplest ways to turn warm traffic into actual customers. When someone visits your product page but leaves without buying, that doesn’t mean they aren’t interested. Most of the time they just get distracted, compare options, or need a small nudge. With retargeting, your product follows them across platforms and shows up again when their buying intent is highest. It keeps you top of mind, reinforces trust, and brings them back to finish the purchase. This is one of the most cost-efficient advertising strategies because you’re only paying to reach people who already know you. If your listings are getting traffic but not enough conversions, this might be the missing piece. The real question is this: how many potential sales are slipping through simply because you’re not showing up a second time?

Social media is a great way to connect with customers and promote your products. Share engaging content, behind-the-scenes looks, and customer stories to build a community around your brand. It can drive traffic to your Amazon listings too. What’s a challenge you face when using social media for your business? I’d love to hear how you’re handling it.