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🧠 Mental Virus: The "Sunk Cost" Fallacy
Look at the diagram below. Does this feel familiar? We feed the machine with bags of Time, Money, and Effort. When the project fails, the machine spits out Irrecoverable Losses. But instead of turning the machine off, we work harder. Why? Because of that heavy Anchor at the bottom. The Sunk Cost Fallacy: "I can't stop now, I've already fed the machine too much." The Truth: The machine doesn't care about your past investment. If the output is "Waste", the only logical move is to cut the anchor and walk away. Honest question: Are you currently feeding a machine like this? πŸ‘‡
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🧠 Mental Virus: The "Sunk Cost" Fallacy
WELCOME: Stop worshipping Survivors. Start studying the Dead. πŸ’€
Welcome to Failed & Found. If you walk into a bookstore, you will see 1,000 books written by billionaires telling you how to succeed. They say: "Work hard, take risks, be visionary." This is Survivorship Bias. During WWII, the military wanted to reinforce the armor on planes that returned with bullet holes. A mathematician stopped them. He said: "The planes with holes in critical places... never came back." We are here to study the planes that didn't come back. We are a forensic lab for business. We treat failures as data points, not tragedies. πŸ“ HOUSE RULES: Clinical Detachment: We don't judge the founders who failed. We analyze the mechanics of the failure. Be respectful. No "Success Porn": Do not post screenshots of your revenue unless you are explaining how you almost lost it. We value lessons over flexes. AI Autopsies: You will see posts marked #Autopsy. These are deep dives into failed startups using our AI framework. Read them to build your "risk immunity." πŸ‘‡ YOUR FIRST ASSIGNMENT: Introduce yourself in the comments below. But let's do it differently. Please tell us: Who you are (and what you are building). One "Red Flag" 🚩 you have seen in business recently (e.g., "Founders fighting," "Bad unit economics," etc.). Let’s get to work.
WELCOME: Stop worshipping Survivors. Start studying the Dead. πŸ’€
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START HERE: How to use "Failed & Found" (Guide & Rules)
Welcome to the lab. If you are new here, read this short guide to understand how to extract maximum value from this community. 1. What is this place? This is not a typical "motivation" group. This is a business autopsy lab. We collect stories of failed businesses, bankruptcies, and expensive mistakes. We analyze them using AI and collective intelligence to find the root cause of the failure. Our goal: Risk Immunity. By seeing where others died, you learn where not to step. 2. How can I share my story? We encourage you to share your own "scars". Go to the Community tab. Click "Write something". Select the category "πŸš‘ My Failure Story". Describe what happened. Be honest. No judgment here. 3. What is the "Classroom"? The Classroom is our Library of Dead Projects. There you will find deep-dive case studies (like Quibi, Juicero, etc.) structured by industry. These are curated by admins and contain AI analysis. Note: If you write a great post in the community, we might "immortalize" it by moving it to the Classroom! 4. How do I level up? We have a gamification system. Observer (Level 1): Just joined. Survivor (Level 2): You liked posts and wrote comments. Veteran (Level 4): You are an active contributor. Veterans get access to exclusive private chats and future events. Tip: The fastest way to level up is to post a detailed analysis or a helpful comment on someone else's case. 5. Are there any rules? Just one golden rule: No "Success Porn". Do not post screenshots of your revenue just to flex. Do not sell your courses here. Exception:* You can share your revenue IF you are explaining how you lost it or almost lost it. We value lessons, not trophies. Got more questions? Ask them in the comments below! πŸ‘‡
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START HERE: How to use "Failed & Found" (Guide & Rules)
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