Tips for Brand New Facebook Ad Accounts!

✅Verify your business so Meta knows you are legitimate. This will help avoid the chances your account will be flagged/ disabled.

✅Make sure tracking is set up correctly (run a test purchase/ conversion to verify)

✅Start running ads using interest targeting to give Meta some guidelines on who your audience is. Once Meta starts finding your audience consistently, switch over to broad/open targeting.

✅Start benchmarking your metrics so you have a baseline to compare new creative tests to over time.

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