Quick checkup list you can do in 2 mins:
✅ Is PageView firing on all pages?
✅ Is Purchase firing only once per sale?
✅ Do Add to Cart and Initiate Checkout match funnel flow?
✅ Are event_ids used for deduplication with CAPI?
✅ Do you see “green” events in Meta Events Manager?
If any of these are “❌” for you… your data is probably off—and your ROAS is lower than it should be.
Want help reviewing your setup? Comment “PIXEL” and I’ll DM you my audit template.