Hello guys I'm new here...I hope I'm welcome 😁

Hi everyone! I'm new here so I hope I'm doing this correctly! I have a targeting question. Mostly, my ads sets are running to very broad audiences (women in UK, with little additional definition) because that's what's we've seen working to date. We see reasonably good returns through Meta ads, and they're converting both existing and new customers, which is good. However, I want to flip the existing:new customer weighting to reach more new customers, particularly for certain products. What's the best way to go about this in terms of how I set up new ad sets and ads? Thanks in advance for anyone who can help :)

Quick checkup list you can do in 2 mins: ✅ Is PageView firing on all pages? ✅ Is Purchase firing only once per sale? ✅ Do Add to Cart and Initiate Checkout match funnel flow? ✅ Are event_ids used for deduplication with CAPI? ✅ Do you see “green” events in Meta Events Manager? If any of these are “❌” for you… your data is probably off—and your ROAS is lower than it should be. Want help reviewing your setup? Comment “PIXEL” and I’ll DM you my audit template.

Is your domain verified in Facebook Business Manager?

Hi, I’m Arif — a Web Analytics & Conversion Tracking Expert based in Bangladesh with years of hands-on experience helping businesses transform their marketing data into powerful growth drivers. I specialize in building accurate, scalable, and reliable tracking systems across platforms like Google Analytics 4 (GA4), Google Ads, Facebook Pixel & Conversion API, and more. Whether you're running an eCommerce store, selling online courses, or generating leads, I ensure your tracking is precise and actionable — so you can confidently optimize ad spend and make smarter, data-driven decisions. Over the years, I’ve helped clients around the world solve complex tracking challenges, implement advanced solutions using Google Tag Manager, and create clean, high-performing data pipelines that deliver measurable results. Currently, I’m deepening my expertise in Google Ads to provide even more value — not just in tracking performance, but in driving it through optimized, results-focused campaigns. If you're ready to eliminate guesswork and make every marketing dollar work harder, let’s connect — and take your tracking (and results) to the next level.