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5d • 💡 Insights
Content Strategy Almost Everyone Overcomplicates
Most people think content needs to be clever, technical, or perfectly produced.
It doesn’t.
Creators growing real businesses, especially service and education businesses, are all using the same simple structure, whether they know it or not: Value + Story.
Both.
Always.
Most people only publish one.
That’s why they struggle.
Value alone makes you useful, but forgettable.
Story alone makes you relatable, but not valuable enough to buy from.
When you mix them, you create content that builds trust and connection at the same time.
People don’t want to buy steps.
They crave a companion who helps them follow through.
Your value content shows what you know and how you think.
Your story content shows who you are and why it matters.
And the real magic is this:
Your stories only need to come from your “scars,” not your “wounds.”
When you speak from what you’ve already lived through, clarity shows up in your voice.
You sound grounded. You sound like someone worth working with.
This works beautifully in long-form video because people spend 10–30 minutes sitting with you.
They get a sense of your patterns, your insight, your calm, your humor, your worldview.
By the time they reach out, the decision is already made.
Simple structure without pressure.
Authentically human.
Easy to sustain.
Teach from expertise.
Share from experience.
Let people choose you.
That’s the strategy that actually scales.
If you build communities or offers on Skool, this approach becomes even more powerful.
Your stories connect people to you.
Your value content prepares them for success.
Together, they create the natural bridge into your programs.
Are you ready to get growing?
Join now to hop on a 1:1 Quick Connect call and Schedule your Action Plan session
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Content Strategy Almost Everyone Overcomplicates
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