Most people treat friction as an obstacle: the thing standing between them and exercise. That's only part of it. The part that's neglected is the opposite direction: the thing standing between them and not exercising. Put both in place and you no longer need to rely on motivation. In this episode of Exercising Consistency: * Why motivation isn't the foundation of consistency and why relying on how you feel is an unreliable strategy for building a lasting exercise habit. * How friction shapes your behaviour, and why the key isn't eliminating it but directing it toward the outcomes you want. * Practical ways to reduce friction for exercise, including designing your environment so showing up becomes the easiest option. * How to add friction to skipping workouts by increasing the psychological and environmental cost of quitting. * Why identity is the strongest form of friction, making consistency easier because skipping no longer aligns with the person you believe yourself to be. * How to build an environment that produces consistency automatically, so your exercise habit survives even when motivation disappears. How might you use friction to make not exercising more difficult?