Hook When to Use It
A Big Task, Simplified When introducing a guide that breaks down a complex project into manageable steps (e.g., “How to Launch Your Startup in 30 Days”).
A Disrupting Trend When writing about a new trend that is shaking up an industry and challenging the status quo (e.g., “The Future of Remote Work in 2025”).
A Pitfall-Laden Scenario When discussing common challenges or mistakes in a field that your audience frequently experiences (e.g., “Avoid These Rookie Investing Mistakes”).
By This Time Guarantee When you want to promise a specific outcome or result within a set timeframe (e.g., “Lose 10 Pounds in 30 Days—Guaranteed”).
Everyone is Doing It Wrong Hook When challenging established methods by revealing a better approach that most people overlook (e.g., “Why Traditional Marketing Fails and What Works”).
Fast Answers From Deep Experience When providing quick solutions backed by years of hands-on experience (e.g., “Quick Fixes for Common Tech Issues From a Seasoned Engineer”).
Golden Resources For Beginners When curating a list of top resources to help newcomers get started in a field (e.g., “Top 10 Tools for New Freelancers”).
Habits of the Elite List When sharing habits and routines of highly successful individuals (e.g., “5 Daily Habits of Billionaires That You Can Copy”).
Hard Truth No One Wants to Hear When delivering a blunt, honest assessment about a difficult topic (e.g., “The Brutal Reality of Startup Life”).
Hard-To-Swallow Pill When you need to present a difficult truth that your audience may resist accepting at first (e.g., “Why You Must Fail to Succeed”).
Harmful Advice When highlighting advice that is commonly given but ultimately counterproductive (e.g., “Stop Following This Overrated Career Tip”).
I Almost Pulled The Plug When sharing a personal story of near-giving-up that turned into a turning point (e.g., “How I Nearly Quit and What Kept Me Going”).
I Studied the Best, Here’s What I Learned When presenting research or insights gleaned from top experts in the field (e.g., “What Top CEOs Taught Me About Leadership”).
I Used To Believe This, But I Was Wrong When revealing a personal change in perspective to connect with those undergoing similar shifts (e.g., “How My Old Marketing Beliefs Cost Me Millions”).
If You Want X, Do Y List When providing a list of actionable steps to achieve a desired outcome (e.g., “If You Want Better Productivity, Do These 7 Things”).
It’s Not What It Seems When debunking common myths or revealing unexpected truths (e.g., “Why Your Morning Routine Isn’t As Productive As You Think”).
My Uncommon Beliefs When sharing unique opinions that contrast with mainstream thinking (e.g., “The Unpopular Truths About Success No One Will Admit”).
People Struggle With This More Than They Realize When addressing a widespread issue that is often underestimated by your audience (e.g., “The Hidden Reason Behind Your Work Stress”).
Questioning The Norm When inviting your audience to rethink traditional ideas and practices (e.g., “Why We Need to Rethink Education in the Digital Age”).
Started From The Bottom... When telling a personal success story that highlights overcoming humble beginnings (e.g., “From Garage to Global: My Startup Journey”).
The 3-Step System When outlining a simple, step-by-step process that leads to a specific result (e.g., “The 3-Step System to Build a Personal Brand”).
The Avoid These Mistakes List When listing common errors to steer clear of in a given area (e.g., “5 Mistakes to Avoid When Starting an Online Business”).
The Biggest Lie You’ve Been Told When exposing a myth or false belief that’s been widely accepted (e.g., “The Biggest Lie About Networking Debunked”).
The Brutally Honest Opinion When you need to give a no-holds-barred perspective on a controversial topic (e.g., “My Brutally Honest Take on the Gig Economy”).
The Dream Come True When showcasing a story of success that seemed impossible at first (e.g., “How I Turned My Passion Into a Dream Career”).
The Fail-Proof Plan When presenting a strategy that promises reliable success (e.g., “The Fail-Proof Plan to Secure Your Financial Future”).
The Hard Data Hook When you want to back up your claims with compelling statistics or research (e.g., “Data-Backed Ways to Double Your Sales”).
The Hard-Earned Lesson When sharing wisdom gained through personal or professional setbacks (e.g., “The Lesson I Learned After Losing Everything in Business”).
The I Didn’t Believe It Either Revelation When revealing a surprising fact or discovery that changed your perspective (e.g., “I Didn’t Believe It Either Until I Saw the Numbers”).
The Iconic Quote When using a memorable quote to encapsulate a key idea or inspire your audience (e.g., “The Quote That Changed How I View Success”).
The It Was Worth It Moment When highlighting a turning point where effort paid off (e.g., “The Moment I Realized All My Hard Work Had Paid Off”).
The Look At This Moment When drawing attention to a critical event or breakthrough that demands notice (e.g., “Look at This Game-Changing Innovation in Tech”).
The No. 1 [Resource] For [Audience] When recommending a standout resource tailored to a specific group (e.g., “The No. 1 Toolkit for Freelance Designers”).
The Reasons Behind Your Struggle When explaining the underlying causes of a common challenge (e.g., “Why You’re Struggling With Time Management and How to Fix It”).
The Roadmap to Success When offering a clear, step-by-step guide to achieving a major goal (e.g., “The Ultimate Roadmap to Career Advancement”).
The Self-Reflection Question When prompting your audience to consider their own behaviors or beliefs (e.g., “What Would You Do Differently If You Knew Success Was Guaranteed?”).
The Speed Win When sharing a quick tip or hack that can yield fast results (e.g., “How to Get More Done in 5 Minutes—The Speed Win Strategy”).
The That’s What They Want You To Think Hook When challenging popular narratives by suggesting there’s more beneath the surface (e.g., “Here’s What Big Corporations Don’t Want You to Know”).
The Timeless Advice List When offering advice that remains relevant regardless of trends (e.g., “7 Pieces of Timeless Career Advice for Every Professional”).
The Unconventional Advice When giving advice that defies common expectations but has proven effective (e.g., “Why Taking More Risks Can Actually Protect Your Business”).
The Underrated Skills List When highlighting skills that are often overlooked but crucial for success (e.g., “10 Underrated Skills Every Entrepreneur Needs”).
The Unexpected Win When sharing a success story that came as a surprise (e.g., “How an Unplanned Strategy Led to a Major Breakthrough”).
The Wrong Focus When correcting a common misdirection or misplaced emphasis in your industry (e.g., “Why Focusing on Vanity Metrics Is Hurting Your Growth”).
This Is BIG! When you need to create excitement about a major opportunity or event (e.g., “This Is BIG: The Next Wave in Social Media Marketing”).
What I Wish I Knew Then When sharing hindsight advice that could have saved you time or effort (e.g., “What I Wish I Knew Before Starting My Business”).
What I’d Do If I Started Over When outlining a fresh approach based on lessons learned from past mistakes (e.g., “If I Had a Do-Over, Here’s My New Strategy”).
What Nobody Tells You About This Industry When uncovering insider secrets or little-known facts about a particular field (e.g., “The Untold Truths of the Tech Industry”).
Why Most People Fail When analyzing and explaining common reasons behind failures in a specific area (e.g., “Why Most Startups Fail and How to Beat the Odds”).
You Don’t Need X To Succeed When debunking a popular myth about what’s necessary for success (e.g., “You Don’t Need a Fancy Degree to Succeed in Business”).