The Ultimate Guide to LinkedIn Organic Post Boosting: Everything You Need to Know in 2025 · AI for LinkedIn

The Ultimate Guide to LinkedIn Organic Post Boosting: Everything You Need to Know in 2025

I just boosted a post and put 200 dollars behind it.. I figured I would do some DEEP RESEARCH on the ideal of boosting organic posts.. Why?

Because REACH IS GOING DOWN and we need to find ways to stand out.. Here is what I learned.

LinkedIn post boosting is a feature that allows users to amplify the reach of their organic content through paid promotion. Traditionally limited to company pages, LinkedIn has now expanded this capability to individual profiles, revolutionizing how professionals can build their personal brand and expand their influence.

This comprehensive guide covers everything you need to know about LinkedIn's post boosting feature in 2025, including both company page boosting and the newer personal profile boosting option.

What's the Difference Between Company and Personal Post Boosting?

Company Page Post Boosting

Company page boosting has been available for some time, allowing businesses to promote their organic content to a wider audience. To use this feature, you need:

Content admin permissions (or higher) for the company page
A LinkedIn Campaign Manager account (optional, but provides additional capabilities)
Budget for promotion

Personal Profile Post Boosting

Personal post boosting is a newer feature being gradually rolled out throughout 2025. It allows individual LinkedIn members to promote their own content without company backing. Testing began in late 2024 with approximately 8,000 Premium Business subscribers globally, with plans for a phased rollout through "5 waves" globally.

How Does LinkedIn Post Boosting Work?

The Boosting Process

The process for boosting a post is remarkably simple:

Create and publish content on your LinkedIn profile or company page
Locate the post you want to boost in your activity feed
Click the "Boost" button that appears on the post
Select your objective (Awareness, Engagement, or Website Visits)
Define your target audience using LinkedIn's professional targeting options
Set your budget and duration for the promotion
Submit for review (approval typically takes 24-48 hours)
Monitor performance through LinkedIn's analytics

What Types of Content Can Be Boosted?

Not all LinkedIn content can be boosted. Here's what's eligible:

Boostable Content:

Text posts
Image posts
Video posts
Article shares
Newsletter posts

Non-Boostable Content:

Job posts
Events (for personal profiles)
Documents (PDF carousels)
Polls
Group posts
GIFs

It's worth noting that company pages can boost event posts, while personal profiles cannot—one of the few content type differences between the two boosting options.

I am going to do a FULL NEWSLETTER ARTICLE about this but here is a PDF from LinkedIn Directly.

What are the Objectives for Boosted Posts?

When setting up your boost, you'll need to select an objective that aligns with your goals:

Brand Awareness

Purpose: Maximize the number of people who see your post
Best for: Expanding your reach and visibility
When to use: When you're a new voice in your industry or want to increase share of voice
Key metric: Impressions

Engagement

Purpose: Increase likes, comments, shares, and followers
Best for: Building community and growing your network
When to use: When you want to spark conversation or grow your follower base
Key feature: Only objective that adds a "follow" button to boosted posts
Key metrics: Engagement rate, follower growth

Website Visits

Purpose: Drive traffic to an external link
Best for: Directing people to your website or landing page
When to use: When you have valuable content, offers, or lead magnets off-platform
Requirement: Your post must contain a URL link
Key metrics: Click-through rate, website traffic

LinkedIn recommends Engagement as a good "catch-all" objective if you're unsure which to choose. It typically yields lower cost-per-click than Website Visits while still driving meaningful interactions.

How Much Does Post Boosting Cost?

LinkedIn post boosting operates on a flexible budget model where you decide how much to spend: