Streamlining LinkedIn Connections: Why Real, Responsive, and Relevant Matter
In the vast network that is LinkedIn, it's crucial to maintain a circle that is not only large but also meaningful. Recently, I embarked on a clean-up quest, removing numerous connections that didn't represent real people but were merely company names—LLC, INC, CORP. These profiles were inactive, cluttering my network without adding value.
Why focus on real connections?
Because the essence of LinkedIn lies in genuine interactions. I use technology that identifies and removes connections without a profile photo. This method helps in ensuring that my network consists of individuals who are present and active.
The principle I follow is straightforward—the Three Rs: Real, Responsive, Relevant.
  1. Real: Connections should represent real people, not entities or inactive accounts. If a profile feels like a spam account or lacks personal details, it's a candidate for removal.
  2. Responsive: Engagement is key. If a connection ignores interactions consistently, it indicates a lack of interest in maintaining the relationship. These are not fruitful for professional growth.
  3. Relevant: Each connection should align with your current professional goals and interests. If someone’s industry or role does not resonate with your objectives, consider whether keeping the connection is beneficial.
Practical Steps to Optimize Your Network:
  • Audit Your Connections: Use filters to identify inactive accounts or profiles that do not meet the criteria of being real, responsive, and relevant.
  • Evaluate Based on Interaction: Keep those who interact—engagement shows interest and value. Those who don't engage and have minimal connections themselves might not be necessary to retain.
  • Use CRM Tools: Before removing a connection, you might want to add them to your CRM tool. This way, you preserve their contact information without cluttering your LinkedIn network.
  • Regularly Refresh Your Network: I have about 30,000 connections, and regularly make room for new, engaged individuals. Typically, I remove around 400 old connections and add the same number of fresh, active ones.
This approach not only declutters your LinkedIn but also enhances the quality of your network, ensuring that each connection is potentially beneficial.
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How many connections do you have, and how do you manage them?
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Joe Apfelbaum
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Streamlining LinkedIn Connections: Why Real, Responsive, and Relevant Matter
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