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Dec '24 • AI Tips
Story Telling Frameworks - Which one will you try?
1. The Hero’s Journey (Joseph Campbell's Monomyth)
This classic storytelling framework works well for personal transformation stories:
  1. Ordinary World: Describe the starting point or the routine life.
  2. Call to Adventure: Highlight the challenge, opportunity, or conflict faced.
  3. Refusal of the Call: Show the hesitation, fear, or doubt.
  4. Meeting the Mentor: Introduce the key figure or moment that inspired action.
  5. Crossing the Threshold: Share the decision to take the leap or step into the unknown.
  6. Challenges and Growth: Discuss struggles, failures, and what you learned.
  7. The Transformation: Describe the breakthrough or success.
  8. Return with the Elixir: Share the lessons learned and how they can benefit others.
2. STAR Framework
This is great for professional achievements and problem-solving stories:
  1. Situation: Set the context or background.
  2. Task: Define the challenge or goal.
  3. Action: Explain what actions you took to address the challenge.
  4. Result: Share the outcome and any insights or growth from the experience.
3. Story Spine Framework
Originally used in Pixar storytelling, this helps craft stories with a clear arc:
  1. Once upon a time... (Start with context or background.)
  2. Every day... (Describe the routine or status quo.)
  3. Until one day... (Introduce the inciting incident or turning point.)
  4. Because of that... (Describe the challenges or changes that followed.)
  5. Because of that... (Continue the chain of events.)
  6. Until finally... (Conclude with the resolution.)
  7. And ever since that day... (End with the takeaway or transformation.)
4. VAE Framework (Vulnerability, Authenticity, and Empathy)
This framework focuses on emotional connection:
  1. Vulnerability: Share a challenge or struggle honestly.
  2. Authenticity: Keep the story real and relatable.
  3. Empathy: Connect with the audience by linking your story to their potential struggles or aspirations.
5. Three-Part Storytelling Framework
This is simple yet effective for LinkedIn posts:
  1. Beginning: Set the scene (context or problem).
  2. Middle: Highlight the struggle or actions taken.
  3. End: Share the resolution, insights, or advice for the audience.
6. PRISM Framework
This is designed for social media storytelling:
  1. Pain: Start with the pain point or struggle.
  2. Reflection: Share your reflections or thought process.
  3. Insight: Highlight the lesson learned.
  4. Solution: Share how you solved the problem or what changed.
  5. Message: End with a message for your audience.
7. CURE Framework (Challenge, Understanding, Resolution, Engagement)
Aimed at inspiring and engaging the audience:
  1. Challenge: Start with the challenge or problem.
  2. Understanding: Describe how you gained clarity or insight.
  3. Resolution: Share how you solved the problem.
  4. Engagement: End with a call to action or a question for the audience.
8. "Show, Don’t Tell" Technique
This focuses on sensory and emotional details:
  • Use vivid descriptions to "show" the experience (e.g., instead of saying "I was nervous," describe physical sensations like "My hands trembled as I approached the podium").
  • Avoid abstract language and focus on real moments, emotions, and settings.
9. 5-5-5 Method for Content Development
This method breaks a story into five key elements across three categories:
  1. Five Elements: Choose five categories for personal branding (e.g., struggles, wins, lessons, goals, values).
  2. Five Stories: Develop five stories for each category.
  3. Five Takeaways: Extract one takeaway or insight from each story.
10. The ASK Method
Use strategic questions to help people uncover their stories:
  1. What was a pivotal moment in your life or career?
  2. What challenges did you overcome to get to where you are today?
  3. What lessons or skills have shaped you the most?
  4. Who or what inspired you to take a leap?
  5. What are you passionate about and why?
Additional Tips:
  • Keep It Relatable: Share stories with universal themes like failure, growth, mentorship, or resilience.
  • Emphasize Lessons: Always tie the story back to a lesson or actionable insight for the audience.
  • Be Concise: LinkedIn posts perform better when the story is impactful yet succinct.
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Joe Apfelbaum
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Story Telling Frameworks - Which one will you try?
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