I'm guessing others could benefit from this.
I have no problem finding and connecting and then thanking prospects for connecting.
My biggest challenge is always THE NEXT MESSAGE.
Can you give some tips on what to say to engage one-on-one without sounding too salesy? It's not quite a cold market because they have connected, but it's pretty cold since we really haven't communicated (yet).
My primary audience is small business owners in the US $1M-$50M range
My secondary audience is people in industries that support my primary audience that I can create referral relationships with, like:
Fractional CFOs and other fractional C Suite types, CPAs, Bookkeepers, Business consultants, etc.
This has been a challenge for a long time for me.