LinLi (Lupei) Wang wanted a profile roast.. here it is.. · AI for LinkedIn

LinLi (Lupei) Wang wanted a profile roast.. here it is..

This transcript provides a comprehensive "roast" of Lindley’s LinkedIn profile, focusing on branding, engagement hacks, and SEO. Here is a numbered summary with actionable topics to improve the profile.

## 1. Visual Branding & Identity

The first impression of a profile relies heavily on clear, professional imagery and formal verification.

Fix the Background Banner: Replace the current blurry banner. Ensure all logos are uniform in size and height.
Add a Call to Action (CTA): Instead of vague text, include a clear email, website, or phone number directly on the banner.
Verify the Profile: Go to linkedin.com/verify to get the verification badge, which builds immediate trust.
Name Pronunciation: Use the LinkedIn mobile app to record your name pronunciation. This also allows you to add a 10-second "mini-pitch."

## 2. Profile Real Estate & Keywords

LinkedIn provides specific fields that are often underutilized but highly searchable.

Custom Pronouns: Use the pronoun field for keywords instead of just gender (e.g., "Client Advisor" or a "hook" like "LinkedIn Expert").
Headlines & Personal Touch: Move beyond just a "helping" statement. Include your official title, company name, and a personal detail (e.g., "Speaker," "Author," or "Single Dad") to foster human connection.
Link in Header: If you have a premium account, add a custom link and button text (e.g., "Book a Call") directly under your name.

## 3. Contact Info & Engagement Hacks

Make it as easy as possible for people to reach out and find reasons to talk to you.

The "Birthday Hack": Add a birthday to your profile so connections get notified. The speaker suggests occasionally moving the date forward to trigger new notifications and re-engage your network.
Website/Landing Page: Ensure your contact info includes a specific landing page, not just an email address.

## 4. Content & Social Proof

Your "About" and "Featured" sections should act as a sales funnel.

SEO for the "About" Section: The first 10 words are indexed by Google. Ensure they are keyword-rich.
Contact Info in Bio: Don't make people click "See More" to find your email. Put a CTA and testimonials at the bottom of your bio.
Featured Section Overhaul: Add a video to tell your story personally. Follow this with a "Networking One Sheet" and a link to a LinkedIn Newsletter.
Post with Your Face: When posting content, include photos of yourself. People connect with faces more than text or stock images.

## 5. Experience & Education

These sections should be narrative-driven, not just a list of duties.

Story-driven Experience: Move away from bullet points. Tell stories about your professional journey and the impact you’ve made.
Education Strategy: Highlight the institutions you are most proud of (like Landmark) rather than just traditional degrees. Ensure all entries have logos for a cleaner look.
Recommendations & Endorsements: Aim for at least three recommendations (try to gain one per month) and actively seek more skill endorsements to boost credibility.

## 6. Services & Conversion

Enable Services Page: Set up a dedicated "Services" page on your profile to list exactly what you offer, making it easier for LinkedIn’s search engine to recommend you to potential clients.

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