How often do you recommend posting each day? · AI for LinkedIn

How often do you recommend posting each day?

The Daily Posting Strategy: Why Consistency Beats Perfection

By Joe Apfelbaum

When clients ask me about optimal posting frequency, I always give them the same straightforward answer: post at least once a week, but once a day is significantly better.

This isn't just theory—it's based on years of observing how social media algorithms actually work and how audiences engage with content.

The 24-Hour Content Lifecycle

Here's something most people don't realize: your post essentially dies after 24 hours. The algorithm moves on, your audience's attention shifts, and that carefully crafted content you spent hours on becomes buried in the endless scroll of yesterday's news. This reality fundamentally changes how we should think about posting frequency.

If your content has a limited lifespan, it makes perfect sense to post daily. You're not overwhelming your audience—you're simply ensuring you have a consistent presence in their feed when they choose to engage.

The Frequency Myth

One of the biggest misconceptions I encounter is the fear of posting "too often." Content creators tie themselves in knots worrying that they'll annoy their followers or appear desperate for attention. This concern is largely unfounded.

People don't actually notice how frequently you post. They're not keeping a mental tally or getting frustrated because they saw two posts from you this week.

When someone opens their social media feed, they're simply consuming whatever appears in front of them at that moment.

Your posting frequency is invisible to them—what matters is that you're there when they're looking.

Quality Meets Consistency

This doesn't mean you should sacrifice quality for quantity. The goal isn't to post just anything daily, but to maintain a steady stream of valuable content that serves your audience. Think of it as showing up consistently rather than sporadically brilliant.

When you post regularly, you create multiple opportunities for engagement. Maybe Monday's post doesn't resonate, but Tuesday's hits perfectly with someone who needed to hear that exact message. Without consistent posting, you miss these connection opportunities entirely.

The Feed Reality

Social media feeds operate on recency bias. When users scroll through their feeds, they're primarily seeing recent content. Your week-old post, no matter how insightful, isn't competing for attention. This is why consistency trumps perfection every time.

By posting daily, you're not spamming your audience—you're maximizing your chances of being seen when your audience is actually paying attention.

Making Daily Posting Sustainable

The key to sustainable daily posting is preparation and systems. Batch content creation, maintain a content calendar, and don't feel pressured to create everything from scratch each day. Curating valuable content, sharing insights from your experience, and engaging authentically with your community all count as meaningful posts.

Remember, your audience follows you because they find value in your perspective. Sharing that perspective regularly isn't an imposition—it's exactly what they signed up for.

Use our POST WRITER to make it easy to post daily at www.evyai.com

The Bottom Line

In the fast-moving world of social media, consistency is your competitive advantage. Post at least weekly to maintain relevance, but aim for daily to maximize impact.

Don't let perfect be the enemy of good, and don't let fear of frequency hold you back from building the engaged community you deserve.

Your audience isn't counting your posts—they're looking for value. Give it to them regularly, and watch your engagement grow.

20 comments