Does scheduling posts on Linkedin lower your REACH of your posts on the feed? · AI for LinkedIn

Does scheduling posts on Linkedin lower your REACH of your posts on the feed?

This is a complex question that many people CLAIM does impact the reach and some say it does not impact reach.

Before you think about if scheduling impacts reach, look at your actual post.

If you have a terrible post that does not comply with Linkedin best practices your post will not have reach no matter what you do.

MISTAKE 1: Including a link in your post. Everyone knows that if you include a link in your post, the post will have decreased reach.

The work around is to include a link in the comments.

MISTAKE 2: Low quality post with bad formatting, no hook and no call to action.

Unless you have a loyal following of people who LOVE YOU NO MATTER WHAT, you need to make sure your posts are top notch.

If your post does not get engagement, the algorithm will not send it around.

MISTAKE 3: Not having followers on LinkedIn!

If you do not have followers on Linkedin, chances that your post will get seen is SLIM TO NONE, you need followers.

How do you get followers? SIMPLY ADD CONNECTIONS.

Linkedin is the only platform that TURNS YOUR CONNECTIONS into FOLLOWERS automatically.

MISTAKE 4: Posting and ghosting.

If you post and then DO NOT do anything on the platform, you will not have reach unless you are a mega influencer, then you are fine.

If you have a smaller following MAKE SURE THE FOLLOWING IS ENGAGED.

There are many ways to schedule posts, with evyAI pro we give our users access to GHL which is whitelabeled through unlimiteddigitalmarketing.com for a full year. (3k value) when you sign up for evyAI pro during the holiday deal. www.evyai.com/holidaydeal

This technology allows you to schedule posts and also include a comment on a post automatically.

You can schedule to not just Linkedin but also to all platforms like YouTube, Instagram, Facebook, Tiktok etc.

We have scheduled a post recently that got over 120k views on Linkedin and we find that video does really well on Linkedin right now.

Scheduling itself we have not found impacts reach, instead it's the quality of the post, the quantity of the engagement and other factors like DAY OF THE WEEK, TIME SCHEDULED and if you have posted using the right formats and things that are not forbidden by linkedin like nudity or specific types of unsafe politics.

In the first hour, Linkedin checks to see if people are interested in the post, the send it out to a small amount of people.

If people are interested in the post by engaging, Linkedin will expand it further as well.

Linkedin also consider how well your previous post went and also your account status, they are known to limit specific users to only show their posts to their current connections and no one else.

If you Direct message people and they reply, they will often have the posts served on their feed as they engaged with you.

Make sure that your connections click that BELL button to help you get shown more to them and in the notifications as well.

Remember, you need to promote your post if you want people to see it.

So message a link to people and privately ask them to engage with it, it's ok to ask for engagement behind the scenes when you have a smaller account.

This is not cheating, it's strategic engagement that helps you get out there more.

Marketing and posting requires TESTING. Try the same post both scheduled and not scheduled and see how it shows up.

Once I posted something manually and it got 1000 views but then I scheduled it via buffer and it got 1.7 million views. SAME POST.

Marketing is about testing, keep testing and keep posting.

Hope this article helps you!

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