Creating content that grabs attention is half the battle on LinkedInāand it all starts with your hook. Whether you're writing a post, newsletter, or message, the first line matters more than most people think.
To make your life easier, Iāve compiled a PDF with 49 proven hooks used by some of the most influential voices on LinkedIn. These hooks are categorized by purposeāPain Point, Promise, Contrarian, Victory, Identity, Authority, and Viral Listāso you can quickly find what works for your content style and goals.
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Use them for:
- Post inspiration
- Swipe copy for headlines
- Structuring carousels or video scripts
- Commenting or outreach intros
Some examples you'll find in the PDF:
- "Everyone Is Doing It Wrong" ā challenge the norm and present a better way
- "Started From The Bottom..." ā share your origin story to build relatability
- "The Brutally Honest Opinion" ā cut through the fluff with raw truth
- "If You Want X, Do Y" ā turn your advice into an actionable list
- "You Donāt Need X To Succeed" ā bust myths and build trust
š The PDF is attached to this post. Download it, save it, use itāand watch your engagement soar.
Which hook are you excited to try first?