Skool is putting on a "category design" masterclass in real time

Skool is giving us a "category design" masterclass in real time

In the book "Play Bigger," the authors explain how some of the most successful start ups of all time didn't spend time going to war with their competition in their category

They simply designed a new one.

Uber, AirBnB, Sales Force, and so many other companies deployed this strategy and quickly took up large portions of market share by designing their own categories

Designing your own category rather than playing in someone else's creates demand, attention, and usually leads to market disruption

And this is exactly what Skool is doing right now

But the way their doing it?

It's actually something that is running behind the scenes, and a lot of people in this community have been a part of it...👀

I just recorded a 15 minute video where I dive into this strategy

Enjoy!

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