I'm trying to get inspiration for short videos as a business coach. I'm interested in knowing from the community...What kind of business short form videos do you binge watch and from who? thank you for helping.

Your break-even number is one of the most important numbers you should know in your business. Simply put, it's the amount of revenue your business needs to generate to cover all of its expenses, including the cost of goods sold and your fixed operating expenses. At break-even, you're not making money, but you're not losing money either. Here's my challenge to you: You should know your break-even number on a: - Daily basis - Weekly basis - Monthly basis - Quarterly basis - Annual basis Why? Because when you know your numbers, you can make better decisions, set realistic revenue goals, and understand exactly when your business starts making a profit. You can't effectively manage what you don't measure! The good news is that calculating your break-even number doesn't have to be complicated. I have a simple formula that I use with business owners to help them calculate their break-even revenue. If you'd like the formula, send me a message and I'll be happy to share it with you!

Before spending thousands on a redesign, ask yourself three questions. 👇 🔎 1. Are people finding your company? If you're not getting website visitors, your problem could be visibility, not design. 💻 2. Are visitors contacting you? If people are visiting but not calling or requesting estimates, look at your messaging, credibility, and how easy it is to reach you. 📞 3. Are your leads turning into jobs? If inquiries are coming in but sales aren't following, look at response times, scheduling, follow-up, and close rates. ⚠️ Those are Three Different Problems with Three Different Solutions. And only one might require a new website. I've seen companies invest in more marketing without first figuring out where they're losing opportunities. That's an expensive way to guess. 📊 As you start planning for 2027, don't just ask how to get more leads. Ask what needs to happen to turn more of your existing opportunities into revenue. Know a contractor, remodeler, or home service provider who wants to grow in 2027? Let them know you have a marketing expert-friend who can help them get to where they are going & send over an introduction to Nicole@smallbusinessmarketingsolutions.com.

One of the best kitchen & bathroom designers I ever worked with knew exactly how many opportunities she needed to hit her monthly sales goals. Every week, we spent 10–15 minutes reviewing her pipeline and figuring out how many additional appointments she needed. She won roughly 1 out of every 3 qualified opportunities, so she generally needed 1–2 appointments per day to stay on track. But here's where it got interesting. When she had a strong pipeline filled with prospects she felt confident she could close, we could ease back on generating new leads. When the opportunities weren't the right fit, we changed our marketing strategy, adjusted our messaging, and worked to attract better prospects. She knew her numbers. I knew mine. And operations knew how much work we could realistically take on. That's what happens when marketing, sales, and operations work together instead of operating independently. We weren't chasing more leads just to increase a number on a report. We were working toward the same business goals. And that's something I think more entrepreneurs should be doing. As we head into 2027, many business owners will start thinking about marketing budgets, advertising campaigns, new platforms, and ways to bring in more customers. But before you decide what to spend, consider these four numbers: 1. Revenue and gross profit goals: How much do you want to sell, and how much gross profit do you need to generate? 2. Average sale or customer value: How many customers or projects do you actually need to reach that goal? 3. Close rate: How many qualified opportunities do you need to turn into paying customers? 4. Capacity: Can your business realistically deliver that amount of work without sacrificing quality, customer experience, or profitability? Once you know those numbers, you can work backward to determine what marketing actually needs to produce. And you might discover that more leads aren't the answer. Maybe you need better-qualified prospects, a higher average sale, a stronger close rate, or a more profitable mix of customers.