You're definitely not alone on this. My first thought reading it was Dan Martell's book Buy Back Your Time — worth a read if you haven't picked it up.

@Joe Quero That is true for me too and it is well documented lol.

Just wrapping our biggest revenue month ever — third record month this year. What did it? One move: we added an irrigation service tech, then hit the marketing levers hard enough to fill that route fast.

We're closing out the highest-revenue month in company history — the third time we've set that record this year. The difference-maker this month: adding a new irrigation service tech and pulling the right marketing levers to fill that route fast.

For me, branding my company is more important than branding myself—at least locally. I don't want potential customers calling the office expecting to speak with me personally. The business needs to stand on its own so it can grow without being dependent on one person. That said, online branding is a different conversation. Whether you build a personal brand or a company brand really depends on what you're selling and the goals you have. In many cases, a personal brand can be a powerful asset. As I get closer to retirement, I plan to stay involved online in some capacity. I enjoy talking business, sharing what I've learned, and documenting what works (and what doesn't). Ideally, I'd like to monetize that over time—most likely through YouTube.