Hey team. Planning 2025 alone in a dark room is boring (and dangerous, because you tend to lie to yourself). Today is NOT a 2-hour lecture with boring slides. Today we are opening the mics, grabbing some coffee, and building YOUR roadmap in real-time. The Vibe for today: 1. You share your goal (e.g., "I want $10k/mo" or "I want to quit my job"). 2. Together (us + the community), we reverse-engineer exactly what you need to do on January 1st. 3. We brainstorm solutions as a group. This is a space to talk, not just to take notes. To get things moving... What is the ONE big goal keeping you up at night for 2025? Drop it below. We'll pick the best ones to break down live in a few hours. See you inside. ☕

Hey team. I always hear: "Ethan, I want to grow organically because I don't have money for Ads." I have news for you: Organic traffic is EXPENSIVE. It costs you your time. It costs you your mental health. It costs hours of editing, replying to comments, and dancing to trends. Ads cost you money, but they buy you speed. You put in $1, you take out $2. Done. My philosophy: Use organic to find what message works. Use money to amplify it to the moon. Don't try to scale a business on "free reels" alone, or you will burn out before you hit $10k/month. Team Organic or Team Ads? Which side are you on today?

Hey, team. I see a common mistake: you're trying to be Netflix. Perfect lighting, 4K... and zero sales. The reality: in 2025, “ugly” sells. Lo-fi converts more because it looks like content from a friend, not an ad. People have “ad blindness.” If it looks like an ad, they ignore it. The challenge: Use the clips you recorded these past few days. Don't overedit them. Upload them unedited, with simple text overlay. I bet anything that they'll be more memorable than your studio video. Do you agree, or is your designer ego getting in the way? Discuss it in the comments.

Hey evryone! Just a quick reminder that every Monday, we drop a new video on our YouTube channel! 📹✨ This week's video covers something fresh and exciting in the market. We've been getting hands-on with it, and we can't wait to share what we've learned! 🔥 👉 Check it out and let us know your thoughts in the comments! You won’t want to miss it!

Hey, fellas. Have you noticed the rising cost per sale in Meta Ads? Black Friday 2025 saw the biggest ad investments ever, and some brands are just riding the wave into Christmas campaigns. But here’s the deal: the cost is going through the roof! My advice? Cut back on Meta and start exploring Google Ads. It's time to play smarter with your ad spend, not harder. Let’s get those profits!