Hey team. First off, huge thanks to everyone who showed up to the Live yesterday. The energy was insane. What I loved most was that we skipped the cheap theory and got into the mud with real cases. We saw entrepreneurs stuck not because of a "lack of talent," but because they didn't know their numbers. Yesterday's big "Ah-ha Moment": Many of you thought you had a Marketing problem (leads), when you actually had a Math problem (volume). - "I don't need a viral video; I need to send 15 more DMs a day." - "I don't need a new website; I need to raise my prices by 20%." These things seem obvious, but you can't read the label when you are inside the bottle. 🎁 THE GIFT OF THE WEEK: Since I know doing that reverse engineering in your head is tough, the Enovo team put together the "Reverse Goal Calculator". It’s the exact same spreadsheet we used live yesterday. 1. Input your annual revenue goal. 2. Input your product price. 3. It tells you EXACTLY what you need to do tomorrow at 9:00 AM (how many clicks, leads, and sales). No guessing. Just execution. 👇 DIRECT DOWNLOAD: [Link to Google Sheet] (Make a copy to your Drive and fill in the yellow boxes). Let's get to work. https://docs.google.com/spreadsheets/d/1iLqGJxUj9dZj3P-GBoLKFalNDiIlbR3pfqtPy3ZYrYk/edit?usp=sharing

🚨 BREAKING: Google just killed latency (Goodbye GPT?). Hey team. Today, December 17, Google dropped a silent bomb: Gemini 3 Flash. While all of Twitter is still fighting over whether GPT-5.2 has "more soul", Google focused on the only thing that matters to a real business: Speed & Margins. I just reviewed the technical documentation and the comparison chart. Here is the "No-BS" breakdown of why this changes your automation game for 2026. 1. The End of "Loading..." The #1 problem with AI Agents in customer support was lag. Gemini 3 Flash operates in real-time. This means your sales chatbots will no longer feel "clunky." They are going to respond faster than a human can type. 2. Your Profit Margin Just Went Up If you are running massive automations (analyzing thousands of data rows or leads), cost matters. This model is designed to be substantially cheaper than Pro models—about 1/4 of the cost in many scenarios—while maintaining "Near-Pro" reasoning capabilities. Translation: You have an employee who is almost as smart, but works for a fraction of the salary. 3. The Hybrid Strategy (Gemini vs. GPT-5.2) Looking at the direct comparison: - Use GPT-5.2 for: "Big Brain Strategy" and high-level creative writing (Leader in natural text generation). - Use Gemini 3 Flash for: "Execution Armies." Customer support, lead classification, data processing, and quick coding. - 💡 YOUR HOMEWORK: Don't change your entire system today. But if you are paying giant API bills to OpenAI for simple tasks, you are losing money. Log into Google AI Studio or update your Gemini App (it's already the default model) and run a speed test today. He who automates fastest, wins.

Hey team. I always hear: "Ethan, I want to grow organically because I don't have money for Ads." I have news for you: Organic traffic is EXPENSIVE. It costs you your time. It costs you your mental health. It costs hours of editing, replying to comments, and dancing to trends. Ads cost you money, but they buy you speed. You put in $1, you take out $2. Done. My philosophy: Use organic to find what message works. Use money to amplify it to the moon. Don't try to scale a business on "free reels" alone, or you will burn out before you hit $10k/month. Team Organic or Team Ads? Which side are you on today?

Regarding @eNOVO Academy post today... Don't be the annoying guy who comments, "Great post! 🔥" or "Follow me for more tips." That is cringe. How I do it: If the guru says: "Email Marketing is dead". I comment: "Interesting point, but my data says otherwise. We just generated $10k with plain text emails alone. I think boring emails are dead, not the channel itself." Boom. Conflict. Authority. Clicks to my profile. Be smart. Steal with class. - Ethan

Closing the week with a thought. I know everyone wants the "magic button" for automation right now. But believe me: Automating a bad process just gets you to a disaster faster. This week we polished the message and the style. That is worth gold. Technology is easy. Psychology is the hard part. And you are mastering the psychology. Screens off.