Rules Of The Mind
• Your every thought and word form a blueprint that your mind and body work to make your reality.
Your thoughts and words are not passive—they are instructions to your subconscious mind. Like a blueprint guides builders, your mental language guides your brain and body to create conditions, feelings, behaviours, and outcomes that match your internal dialogue.
• The strongest force in humans is that we must act in a way that consistently matches our thinking.
Human beings are hardwired for consistency. Once we adopt a belief, our behaviours align to support that belief—even if it's limiting or unhelpful. This is why changing thought patterns is so powerful: when you’re thinking changes, your actions naturally follow.
• Every thought you think causes a physical reaction and an emotional response within you.
Thoughts aren't abstract—they trigger hormonal and neurological responses. A stressful thought can increase your heart rate, while a calming one can release endorphins. This is the mind-body connection at work.
• Imagination is more powerful than knowledge when dealing with your own mind or the mind of others.
The subconscious mind doesn’t differentiate well between imagination and reality. Vivid imagery creates emotional engagement and belief far more powerfully than facts or logic. That’s why visualisation is so effective.
• In a battle between emotion and logic, emotion always wins.
Emotions operate in the subconscious mind and have evolutionary power. They can override rational thought because survival and safety often depend on emotional, not logical, decisions. That's why simply knowing something isn’t enough to change it—you must transform the emotional root.
• Your mind always does what it thinks you want it to do.
The subconscious takes your thoughts literally. If you repeatedly think “I can’t cope” or “I’m not good enough,” your mind believes that’s what you want and adjusts your energy, motivation, and perception accordingly. Clarity and intention are key.
• Your mind works to move you from pain to pleasure.
This survival mechanism is constantly running. Your mind seeks safety, comfort, and ease. However, it can be tricked—if pain is familiar, your mind may keep you there. We teach the mind that pleasure can be found in new, healthier habits and beliefs.
• Your mind is hardwired to resist what is unfamiliar and to return to what is familiar.
Familiarity feels safe, even if it’s destructive. This is why people repeat toxic patterns—they are comfortable in their discomfort. We ned to work to make empowering beliefs and behaviours familiar, so the mind embraces them.
• Your mind responds to the pictures you construct and the words you tell yourself.
Thoughts become mental images, and those images shape your feelings, actions, and outcomes. If you repeatedly picture yourself failing, you’re training your mind to accept that reality. Change the picture, and you change the result.
• Your mind does not care if what you tell it is good, bad, true, false, healthy, unhealthy, or right or wrong, it accepts and acts on your words regardless.
The subconscious is literal and unquestioning. If you tell it “I’m useless” often enough, it believes you and behaves accordingly. That’s why conscious, positive, intentional language is crucial in reprogramming beliefs.
• You make your beliefs, then your beliefs make you, then the universe makes those beliefs real.
First you adopt a belief, then your behaviours align with it, and finally your external world reflects it. This is how inner thought becomes external experience—your reality is shaped from the inside out.
• What you present to your mind, your mind will present back to you.
The mind filters your reality through your dominant thoughts and beliefs. If you present lack, fear, and failure, you’ll notice more of those things. Present abundance, confidence, and peace, and you’ll begin to experience more of that instead.
• When dealing with the subconscious mind, the greater the conscious effort, the less the subconscious responds.The subconscious mind responds to relaxed, suggestible states, not to willpower or effort.
• The mind cannot hold conflicting beliefs or thoughts; they cancel each other out.
If you believe both “I deserve success” and “I’m not good enough,” your mind becomes confused and paralysed. We need to aim to remove the limiting belief so the empowering one can take root and grow without interference.
• Your mind can only work in the present tense.
The subconscious responds to the now. Saying “I will be confident” keeps it in the future. You must use present-tense language like “I am confident” to rewire the brain and body to believe and act as if it's already true.
• Your mind does not recognise neutral words like don’t, can’t, no, not, later, maybe, tomorrow.
If you say, “Don’t think about failing,” your mind hears “Think about failing.” That’s why we need to use clear, positive, directive language. Tell your mind what to do, not what to avoid.
• Your mind can only respond to words that make pictures, the more vivid the picture, the more powerful the response.
Specific and sensory-rich language is key. Saying “I feel calm like I’m floating on a warm cloud” evokes a stronger emotional and physical response than simply saying “I feel good.” The more detailed, the better.
• Your mind responds better to positive words and to specific, detailed, dynamic words and instructions.
Clarity is everything. Vague affirmations don’t register deeply. Precise commands like “I am becoming more relaxed and confident every day” engage the subconscious more effectively.
• The mind learns by repetition.
Repetition creates familiarity, and as we know, the mind loves familiarity. Repeating positive beliefs daily installs them like new software, overwriting old, limiting patterns.
• What is expected tends to be realised.
Expectation creates direction. When you expect success, your mind primes your thoughts, behaviours, and perceptions to find opportunities and overcome obstacles. Expect failure, and your mind will find ways to fulfil that too.
• Whatever you focus on, you get more of, whether wanted or not.
Focus is like a spotlight. If you shine it on pain, you’ll find more pain. If you shine it on progress, healing, and growth, your experience begins to align with that focus. You attract what you consistently give your attention to.
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Warren Bell
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Rules Of The Mind
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