DAY 42 - 75 HARD · Embarrass The Competition

Lars Wuts

Sep '25 • general

DAY 42 - 75 HARD

✅ 7 hours of focused work (CRO)

✅ Aligned product/sales page with ad messaging

✅ Cleaner branding (nav, fonts, colors)

✅ Clearer offer + added urgency, scarcity & trust

✅ Chest & triceps trained

✅ Passed my driver’s theory exam

✅ Ate clean

✅ Drank enough water

Today was all about CRO. I tightened the messaging so the product/sales page matches exactly what the ads promise. I also cleaned up the branding—navigation, fonts, and colors—so the site feels more cohesive. The offer is clearer now, with stronger urgency/scarcity and more trust elements.

Gym done (chest & triceps), and I passed my theory exam, which feels great.

Next: Tomorrow I’m working (cashflow). If I don’t finish too late, I’ll start editing the next ads—iterations of my winning creative—and continue Sunday. I’ll also refine copy to mirror my persona’s exact language and dig deeper into their core problem with a bit more research.

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