Day 41 · Embarrass The Competition

Lars Wuts

Sep '25 • general

Day 41

✅ Drank enough water

✅ Ate clean

✅ Final prep for theory exam (tomorrow)

✅ Planned next iteration of winning offer

✅ Next launch: winning creatives

✅ CRO focus → aligning funnel from ad to post-purchase

✅ Set plan for deeper persona research this weekend

✅ started reading difaino’s playbook

Today I focused on the final study sessions for my theory exam, which I’ll take tomorrow. I’ll let you know then whether I passed or not.

On the business side, I decided my next step will be iterating on my winning offer — which was actually my original one. I’ll launch my winning creatives again and double down. At the same time, I’ll put more focus on CRO: making sure my funnel flows in one consistent line, from the first ad impression all the way to the post-purchase experience. Every page and every step should communicate the same message.

To make that happen, I’ll also need to do deeper persona research, which will be my main plan for the weekend.

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