What to do with the non-openers on my list?!?

I was recently advised to identify the people on my email list that haven't opened an email in 90 days or more and create a re-engagement series to see if I can get them back. If not then remove them from my list. (This is in an effort to get my open rate up, although its not really that bad, and make my emails more google search friendly...apparently the open rate matters to google too.)

What are the thoughts on this? And if this is something worth doing how many emails do I send, in what time frame and what is the tone of the emails?

TAI

20 comments