Sorry this is a long one… I’m in a bit of a transition phase with my online Yin yoga business and would love some perspective from people who understand email marketing, audience building, and offer evolution. For context, I teach Yin yoga for midlife women dealing with stiffness, aches, stress, and all the body changes that can come with this season of life. For the past few years, I’ve had a monthly membership with weekly live classes. Recently, I started moving members off Facebook subscriptions and over to Stripe payment links…and almost everyone canceled during the transition. At this point, I only have a couple paying members left, and the one person who consistently attends live classes is actually on scholarship. At first, I felt really discouraged about it. But at the same time, something else has been happening… I started offering free weekly “Yinbox” practices through email. These are short, simple Yin practices women can do at home. And so far, 37 women have signed up for them pretty quickly. My YouTube has also been doing better lately, especially with shorter practices. So now I’m sitting with this question: Is this a sign that the traditional monthly membership/live class model just isn’t the right fit for my audience anymore? I’m honestly considering pausing the membership for the summer and using the next few months to focus on: • growing and nurturing my email list • learning more about what my audience actually needs • strengthening my YouTube • sending more connection-based emails • paying attention to what content people respond to most I also have an opportunity coming up to teach more in-person classes locally, which feels exciting too. Part of me wonders if the shorter Yinbox-style practices are actually the direction I should lean into long-term instead of hour-long live online classes. I’d genuinely love to hear from anyone who has gone through an offer transition like this…especially if you realized your audience wanted something different than what you originally built.