2d • General discussion
Your sales script is perfect. That's exactly the problem.
I observe it constantly.
Closers obsessing over the "right" opening line
like it's some magic incantation.
Rewriting, rehearsing, workshopping it to death.
Meanwhile, deals are dying three minutes in
when the prospect says something you didn't rehearse for and your brain freezes.
Here's what's really happening:
→ You're not looking for a better script. You're looking for certainty in an uncertain game.
→ Scripts feel like control. But sales happens in the moments you can't control.
→ The opening doesn't kill deals. Your inability to navigate emotion, tension, and silence does.
→ Memorization is easier than presence. But presence is what closes.
The best closers I know?
They have frameworks, not scripts.
They listen more than they recite.
They adapt in real-time instead of waiting for their turn to talk.
What if the "magic" you're chasing isn't in what you say first,
but in how you show up when things get messy?
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Your sales script is perfect. That's exactly the problem.
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