Oct 8 • General discussion
Welcome to 'HELL ISLAND'...
I was on a call the other day...
My prospect drops this BS on me, “Yeah… I think I’m good where I’m at right now...”
He wasn’t.
"No you're not...".
"There's a reason YOU booked this call..."
I could hear it — that pause, the weakness in his voice, the uncertainty.
That’s the sound of someone trying to convince themselves (bullshit themselves) that they’re okay when they are clearly not "okay".
And that right there is where most closers will f*ck up the call.
They start selling the dream before the prospect ever feels the pain.
Simple fact: most closers lose deals because they never build 'Hell Island'.
Everyone loves pitching paradise — freedom, money, a better life.
But nobody buys paradise until they hate where they are (Hell Island).
The pain of doing nothing needs to be GREATER than even the transformation. Doing nothing is the WORST OUTCOME.
If your prospect still feels “fine,” they’re not moving.
“Fine” is the most dangerous word in sales (and life) - it keeps people stuck.
Same with comfort, and why it's such a killer.
Your job isn’t just to show them what’s possible.
It’s to hold up a mirror and make them face the cost of staying the same (the COI - COST OF INACTION).
The stress. The frustration. The wasted time. The life they keep putting on hold.
That’s Hell Island.
And until they feel it - I mean really f*cking feel it - they’re never swimming toward change- period.
Stop being scared to go there - you need to be the governor of Hell Island.
The best closers don’t sugarcoat reality - they expose it.
And yes, I 'closed' him...
GC
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Welcome to 'HELL ISLAND'...
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