The prospect asking about price is closer to buying than the one asking if it works.
I know. Kinda sounds backwards.
We're taught that price questions mean objections,
and "Will this work for me?" signals real interest.
But I've watched this play out hundreds of times now,
and the pattern is unmistakable.
Most people read it wrong:
→ "Can I afford this?" sounds like tire-kicking. Price shopping. Not serious.
→ "Will this work for me?" sounds engaged. Thoughtful. Ready to commit.
Here's what's actually happening:
→ "Can I afford this?" means they already believe it works. Now they're just budgeting.
→ "Will this work?" means they're still comparing options. You haven't earned belief yet.
One's solving logistics. The other's still being convinced.
The best buying signal isn't always the one that sounds most interested.
Sometimes it's just the one asking "How do I make this happen?"
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Nuran Mammadov
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The prospect asking about price is closer to buying than the one asking if it works.
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