Master of influence and persuasion. Author of 7 best-selling business books, including Exactly What to Say™. Producer of the most-listened-to nonfiction audiobook of all time. With experience spanning 59 countries and 800+ industries, Phil has helped millions elevate their results through the power of better conversations. http://url8757.onereal.net/ls/click?upn=u001.0wd2GgQTkgJzNdXQsqdnMLdsnNLpP2sk30LD3OrAvsnj5Ct4ZzJ4PcDVFqy4RwGCrrtu_BzBG9r9ACZu3kY1kCesOqsgvHu-2FNl8EgqAQbLvZwzYcdAPXC0P-2FvtPW4Fkax3eUsYqDA0LTa-2F-2FJIyt7cnpBDeLzudDRh1-2BZYpqDdp7MwfPhHqxp5sc-2Fp-2FNgdMugcoYdfj875TYfPdwg4ISvFnLtHdGy1Uaw6VWECNSERl9kQ1izxoHR3YWX-2FqTao-2Fr6JC-2FT-2FMlH4IsGYYe6nMEcFmxmL4CxTHVJC3Lo3WqRouW0bmVpL4wm56CIGqYz9BIbvKC-2FHxIffAaP4kGD9JzZTEKQvsyMVDzgMGEXxXP9SM0o78SSnA-2FMzPzAWsCubtFueHV-2BFE2iPIYR2aaLxFY9KZuv3-2BR-2FI5p-2FOzYTm3qAgNKZ3wWWQy-2F1KRlCywPxTg06272RCqDUpioFBWqz1L7H-2FBz8rtaAsxs4zuLj0uTvmv1lag-2Bw15oZpimDBJGqwK9TeMnIhzwD-2FUgeOEWh2HJPMlaEfeJsDwbyWFSQib-2B76NYsyFLftrku1tg492sJwF-2BLaSatuPkJg8ddpNfDYyU33IOMaqrqSw0Zksrc-2FbNK14QBcK6No2tLeR0p-2FUvBjHHQ-2Bh-2FD3bstoJlfVDlVidAC3ZJxfyvcmeRn8dABL098bbttTmMQVSbeMYZhTNYURtbFtBvCFWSwPStggAciIHVQ-2Fd3rcm0O9U9LBtqvH9sUycJtrNFNKPl32OyhjOAJSLWNDxLge4z-2FwQNMz8tZDd3yjpQI4oz8gza0k47B7xrkSbLH2a17bOshhZvw-2Bc-2BC5j-2BRL2Dv0a9WRM08MXVY-2B6EUDJG3FzajDoxBZtTDsBGzWxQN8y93y6AKXeSQW-2B3s0CeNGMSPMG5CCNnZ0ykc3kEZ0Ou5ne2fzFq49jVW00kYcB9YTG2XXFcU5i-2BxbMvAmqS9QU2eN1bY0S30SxJJB-2BPPaIzoGB4ilSlqv72ihnxpqijD4J-2BP0ETQmqeOVsk6N1pDwTLgLM4WunPKeRGrWZjnxbKNGxg-3D-3D

JANUARY PILLAR “Foundations of an Elite Agent: Skill, Discipline, and Execution” Purpose of January in this group: January is not for hype. It is for installing systems, sharpening skills, and setting non-negotiable standards that compound all year. This month answers one question: “If an agent followed only this month perfectly, would their production improve?” Yes. Agent Reality: Most agents consume market data. Elite agents translate it into decisions for clients. Core Skills to Build - Reading absorption rate, not just price - Explaining buyer behavior shifts without fear language - Separating macro noise from local truth - Actionable Training Daily Non-Negotiable - Pull MLS data for: Avg price, Days on market, Showings to Pending. etc. compare to LY - Write a 3-sentence market explanation out loud as if to a client Framework: The “Explain It Simply” TestIf you can’t explain the market in under 60 seconds without stats overload, you don’t understand it well enough. Weekly Assignment - Record a 60-second market explanation video (private) - Post your script in the group for feedback Mindset Standard “Clients don’t pay for data. They pay for interpretation.”

The Truth Busy does not equal productive. In real estate, busy usually means you are spending your best energy on work that does not create income. Revenue comes from conversations, not tasks. The Real Problem Most agents fill their day with: - Admin - Content tweaking - Emails - “Getting ready” - Running errands - Learning instead of executing These feel productive, but they rarely move someone closer to a decision. The agents making the most money do fewer things — but they do the right things every day. The Rule If your day does not include: - Follow up - Real conversations - Asking for the appointment - …you can be exhausted and still broke. A simple audit: How many real estate conversations did you have today? That number predicts your income more than hours worked. The Difference Between Busy and Paid Busy agents react to their day.Paid agents protect their day. Top producers: - Block mornings for conversations - Track appointments, not effort - Do income work first, everything else second They do not wait to “have time.” They take it. The Fix (Simple but Uncomfortable) Every task falls into one of three buckets: Income ProducingCalls, follow up, appointments, pricing conversations Income Supporting Content, admin, systems Avoidance Work Over-perfecting, busywork, scrolling, endless prep. If your week is heavy on the last two, you will stay busy and capped. Daily Standard Even on bad days: - 60 minutes of follow up or conversations - 30 minutes reviewing your pipeline - One piece of content that creates DMs Do that consistently and everything else compounds. Comment the one that hits hardest: A: I’m busy but not seeing results B: I avoid follow up C: My schedule runs me D: I need a simple daily structure

How is everyone doing on your business plans? I would love to see some of your goals and actions on how you are going to achieve them. If you like lets brainstorm some ideas and I can give you feedback on what has worked for me and my team!

1 main goal for the year. 3 areas your business is going to come from. 5 action items under each of those 3 buckets. Example 1-3-5 is attached!