Have you ever got a client super excited on a call, only for them to do nothing by the next session? It’s frustrating. It's confusing. And it happens because of the Matchstick Myth. When we rely purely on motivation, we are lighting a matchstick. It is a bright, hot flash of energy 🔥 But if you have 𝐧𝐨𝐭 helped the client build any logs in their fireplace (real-world reward systems), that fire goes out quickly. The solution is not more motivation. It's better science. 📢 People we support get stuck because of their own stories... One of the biggest barriers isn't a lack of motivation; it's that the person is completely trapped inside language. They’ve convinced themselves a story they are telling is 100% true. 🟠 In the behavioural science behind REWIRE, this is called: 𝙁𝙪𝙨𝙞𝙤𝙣. Fusion is when a person’s identity becomes completely tangled up with a thought. Your first job as a coach is NOT to look for character flaws. It's to Recognise the Fusion. This is the very first step, the 'R' of REWIRE: R = Recognise the Fusion. Here's what it sounds like: - The Identity Trap: "I am a procrastinator." They've fused their sense of self to a negative label, making change feel impossible. - The Emotion Trap: "I am anxious." They've fused their "self" with a feeling, believing they cannot act until the feeling goes away. ✅ As a REWIRE Coach remember: 𝙇𝙖𝙣𝙜𝙪𝙖𝙜𝙚 𝙞𝙨 𝙩𝙝𝙚 𝙞𝙣𝙩𝙚𝙧𝙫𝙚𝙣𝙩𝙞𝙤𝙣. Your goal is 𝘯𝘰𝘵 to fight the "bad" thoughts. It's to change the relationship your client has with them. We help them see that the "anxious" thought or the "procrastinator" label is just a passenger on their bus. The passenger might be shouting, but your client is still the driver. This shift moves the problem from being internal ("I'm broken") to an external thing they can manage. When you listen to your clients, which "I am..." labels do you find they are most stuck on? Is itv - an identity ("I am a perfectionist") or - an emotional state ("I am overwhelmed")?  Drop your thoughts below 👇

(This is for people taking part in the challenge.) Task: Pretend you are your ideal client and write a list of at least 3 things they want. But write it as if you were them (first person). Here are my examples: - I want to be better on video - I want to learn how to structure my presentation - I want to present better - I want to attract more members - I want my members to be more engaged - I want to start creating video content - I want to look better on video - I want to be more confident on video - I want to sound better on video - I want people to join my calls Paste your sentences in the comments 👇 Once you're done here, you can move on to Day 2

Hey everyone. 👋 I've been working for the last couple of months on a way to use behavioural science for coaches who are tired of seeing their clients get stuck or lose motivation. 📢 It's a five-step protocol I’m calling REWIRE and starting tomorrow, for the next 5 days, I'm going to share one step of the protocol per day, here in Educate with Skool. If you want to learn the science of getting unstuck, turn on notifications for this thread or just comment 'REWIRE' below so you don't miss it. --- Post 1 is now here... ---

This one is experimental. If you don't end up joining, and the community lifts off, I'll try to keep you up to date with how I run things, what Skool community model I ended up using etc. TL;DR: I couldn't find the type of AI community I wanted, so I'm building my own. If this resonates with you join here

🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼 Hello there traveler 👋 Great to have you with us 🙌 Let us know: - Where you're from - What market you're in (or wish to be in) Thank you! 🙏 After you say hello, please check out this post (it's a compilation of all the things you can do in this community) 🤗 ----------------------------------------------------------------------- ➡️ Side note: If you ever use my link to create a Hobby or Pro community let me know and I'll give you access to the free calls that are coming soon, or my Pro community + some other Skool related goodies).