Skool About Page Mini Masterclass ๐
๐๐ปHowโs your about page working for you? Buckle up Buttercup, this oneโs not for the faint of heart ๐ Donโt wanna read? Watch the vid ๐ These are the things I learned going through the messy process myself over the last almost 2 years and then working with hundreds of other folks to clean up their about pages so they actually land with their peeps. These are the core things I have found most (including myself as a newbie when I started) struggle with ๐ ๐ฑ First things first, always check your text copy and images on mobileโฆ especially if you are bringing folks from off platform, if your text copy is overly blocky they will skim rather than readโฆ and those images with small text or full of reviews wonโt be able to be read which makes them moot. The frame work for the vsl and text copy mirrors what Hormozi talks about ๐ช Hook ๐ค Pain points ๐คท๐ปโโ๏ธ Who the hell you are ๐ฆ Dream outcome You basically want them going damn, how are they in my head, they know what Iโm struggling with going at this alone, they know where I want to be, Iโm in. ๐คฆ๐ปโโ๏ธ For the love of Pete, in your vsl do not do a loom, head and upper body, good lighting and clean background, folks want to see your facial expressions and body language, it helps convey the message you are trying to get across. If you sound flat or monotone, practice until you donโt, because if you arenโt passionate about what you are doing why should anyone else be excited about working with you? Do a thumbnail, make sure the play button isnโt covering anything. ๐ Try adding your face to said thumbnail, and also your discovery banner, when I did that my discovery ranking jumped 100 points in the right direction with no other changes. Is a vsl neccessary? Not always, but itโs worth testing to see. ๐ฆ If you have reviews, make sure those are in your creative slots, just make sure they are readable via mobile, and if they are longer, underline the key points you want someone to take away! ๐ค Instead of focusing on tools and methods (cough cough classroom etc cough) focus on the outcome the tools and methods give.