Most people jump straight into building a toolkit, curriculum, or guide…but never ask the REAL question:
What problem am I actually solving -a nd how does that problem show up for an organization?
Here’s the truth:Organizations don’t care about your topic.They care about the cost of not solving the problem.
💡 Reframe your resource in organizational language:
- “Teachers are stressed” → “Districts are losing money due to turnover.”
- “Parents feel disconnected” → “Schools need stronger family engagement metrics.”
Until your offer speaks THEIR language, it will never feel essential.This week: rewrite your offer using organizational pain, not personal pain.
Drop a comment and let's talk through what you are offering and together let's identify the "organizational language" you need to sell it!