How to Introduce Your Business with Ease

Sep '23 in Marketing, Messaging and Sales

Today, we have the first Pitch Fest event since the summer, so I thought I'd share some tips around how to talk about your business.

Doing so in a way that feels natural and leads prospects to say: "OMG, I need that - tell me more!" can be a struggle.

But it's a vital skill to have - if you can't introduce your business, then you will miss out on many great opportunities and clients!

Here are 3 things to try out ...

👀 SHARE YOUR WHY + VISION

Instead of talking about what you do today, talk about what compelled you to start (your Why), and what you'd love to see change as a result (your Vision).

You'll leave people feeling inspired and the storytelling required will make your introduction (and business) memorable.

😊 START A CONVERSATION

It's most often at networking events (on and off-line) when we get to introduce your business out loud. So why not start a conversation rather than launching into a pitch?

e.g. "Have you ever noticed how (ideal client) tends to struggle with (add the problem you solve), and this causes them to (pain point(s))?" ... response ... "Well, that's where I come in..."

🎁 TALK ABOUT YOUR RESULTS

People aren't really interested in you or what you do per se. At least not at first. What they are most interested in is what you can do for them (or their network).

So talking about the results people experience get after working with you is far more engaging: "I help business owners confidently and naturally communicate the true value of what they do, so they can work with more and better quality clients."

COME TRY IT OUT

At this afternoon's Pitch Fest event (1pm BST, 2pm CEST), you'll get the chance to practice your introduction and get feedback to help you improve.

You have just one minute to talk, so there is no need to overthink or over prepare and it's the perfect time to try out one of the options above and see how it feels for you.

See Events section for all the details.

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