Nowadays you need to go further then a niche or personal brand. According to marketing expert Adam Enfroy it's important to have a topical authority to be seen, and trusted by your audience. Here you can see my example of niching down: 1. Boardsports (niche) 2. Surf towns (niche) 3. Snowboarding (niche) 4. Surfing eco wax (topical authority) 5. Sandboarding (topical authority 6. Ripstik Air board (topical authority) What is your niche, and topical authority? Comment below!