The launch of ChatGPT in 2022 didn’t so much cause a shift in the search landscape as trigger a series of seismic events. And, like seismologists, the SEO industry needs data if it’s to predict future tremors and aftershocks – let alone prepare itself for what the landscape might reshape itself into once the ground has finally settled. So, when OpenAI released a 65-page research paper on Sept. 15, 2025, titled “How People Use ChatGPT,” some of us were understandably excited to finally have some authoritative usage data from inside a major large language model (LLM). Two key findings leap out: 1. We’re closer to mass adoption of AI than most probably realize. 2. How users interact with ChatGPT has fundamentally shifted in the past year. For SEOs, this isn’t just another adoption study: It’s strategic intelligence about where AI search is heading. https://www.searchenginejournal.com/what-openai-research-reveals-about-future-of-search

Swiped from another group it’s a great question: How do you track your client’s visibility in tools like Google AI-Mode, ChatGPT, Perplexity, and other LLM-driven platforms with a focus on stand-alone tools. Most SEO tools are only starting to bolt this on. But if you want purpose-built tools that focus only on AI visibility, here are three powerful stand-alone options worth checking out: 1. OTTERLY.AI– Best for solopreneurs and small agencies If you want to know how often your brand or client is mentioned in AI-generated answers, Otterly AI delivers. - What it does: Tracks brand mentions across ChatGPT, Perplexity, Google AI Overviews, and Gemini. Monitor specific prompts and keywords, track sentiment, and get alerts when your brand is or isn’t showing up. - Best for: Solopreneurs and small teams that want targeted insight. - Pricing: Lite – $29/month (10 search prompts), Standard – $189/month (100 prompts), Pro – $989/month (1,000 prompts) Super intuitive and fast to get started with. 2. PEEC.AI– Best for agencies that want insights + competitor comparison Peec AI gives you tactical insights into who's showing up in AI answers and why—including your competitors. - What it does: Tracks visibility across ChatGPT, Perplexity, and other AI engines. Helps benchmark your prompts against others and shows which sources are feeding AI citations. - Best for: Agile agencies that want to see brand lift, prompt performance, and competitor share. - Pricing: Starter – €89/month ($95 USD), Pro/Enterprise tiers available - Free trial available (14 days) It's lighter than Profound but still powerful. 3. PROFOUND.COM – Best for enterprise and high-scale visibility tracking Profound is built for deep data: brand mentions, AI prompt analytics, sentiment tracking, and even AI crawler behavior. - What it does: Offers advanced metrics on AI-generated visibility across multiple tools, plus share of voice and citation tracking. - Best for: Larger agencies managing multiple brands or high-value clients who want serious reporting. - Pricing: Lite Plan – $499/month (1 domain, 200 unique prompts/month), Enterprise – Custom pricing available