Everyone's chasing motivated sellers on Facebook and Instagram. Meanwhile, a simple postcard or handwritten letter sitting on a distressed homeowner's kitchen counter is quietly closing deals. Direct mail works because sellers don't trust a cold call — but a letter? They read it. They sit on it. And when the pain gets bad enough, they call YOU. Here's how to run your first direct mail campaign: 1️⃣ Pull your list — Absentee owners, pre-foreclosures, tax delinquents. Use PropStream or BatchLeads to export your target zip code. 2️⃣ Write simple copy — "I buy houses as-is. No repairs, no commissions, no hassle. Call me." That's it. Don't overthink it. 3️⃣ Mail 300–500 pieces — Consistency is everything. Plan for 3 touches per lead minimum. Most guys quit after the first mailer and call it "dead." 4️⃣ Track your responses — Use a Google Voice number so you know exactly what's converting. The deal almost never comes on the first touch. Real estate is a follow-up game. The brother who stays consistent wins. Action for today: Pick ONE list (absentee owners in your target zip), price out a 300-piece campaign, and commit to 3 rounds. Full marketing breakdown is inside the Wholesale to Wealth Course in the Classroom 👆🏽 Drop a 💰 if this hit. Tag a brother who needs to hear this.