Most data stacks are excellent at answering: “What happened?”
Very few are good at remembering: “Why did we decide this?”
That’s a massive blind spot.
Every meaningful decision creates context:
• assumptions
• confidence level
• alternatives considered• time pressure
And then… it disappears.
High-maturity data systems include decision memory.
Here’s what that looks like:
1️⃣ Decision Logging Not just outcomes, but:
• what signals triggered action
• what thresholds were crossed
• who (or what) made the call
2️⃣ Assumption Tracking Every decision is tied to assumptions.
When assumptions change, the system flags it.
3️⃣ Outcome Attribution Did the decision Help ?Hurt? Have no effect?
Most teams track results but not causality.
4️⃣ Feedback into Models Signals that consistently mislead get down-weighted.
Reliable ones gain influence.
This turns hindsight into learning.
5️⃣ Retrieval at Decision Time When a similar situation appears, the system surfaces:
• past decisions
• outcomes
• lessons
This is institutional memory — automated.
Data alchemy isn’t about storing facts.
It’s about remembering judgment.
The future belongs to systems that don’t just analyze the past, but learn from their own decisions.