AI Reshaping Advertising

Researchers at Virginia Commonwealth University introduced RAISE, a method using generative AI to rapidly and affordably create high-quality advertising visuals. Their studies show that AI-generated ads are indistinguishable from traditionally created ones, allowing even small businesses to compete with major brands. The approach promises more personalized, relevant ads for consumers, but researchers urge transparency and ethical safeguards as AI becomes more embedded in marketing.

https://news.vcu.edu/article/2025/04/ai-method-can-help-brands-save-time-and-money-in-refining-their-advertising

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