Testing a New Strategy: Replying to EVERY Comment on My Videos
Good morning guys,
So, I've been grinding on my channel for a while now, and like many of you, I'm always looking for ways to grow sustainably without burning out.
Yesterday, I had an eye-opening chat with about approach to building a true community around your platform. Mike's emphasis on purposeful, authentic connections really hit home – it's not just about numbers, but fostering real relationships that keep people engaged and coming back.
This got me reflecting on my own audience. I've noticed a bunch of returning commenters who pop up on multiple videos, adding thoughtful insights or even replying to others. It's awesome, but it made me realise: if we never respond to someone's initial comment, why would they bother coming back? It just makes sense to turn those one-off interactions into ongoing conversations. Replying shows you value their input and builds that sense of belonging.
The catch? Like most creators (including me), we all feel like we don't have the time for this. Between scripting, editing, and thumbnails, who wants to add "comment duty" to the list?
But here's the experiment I'm starting: For my next few videos, I'm committing to replying to every single comment – and making each one personalised. No generic "Thanks!" or copy-paste responses; I'll reference something specific from their comment, ask a follow-up question, or tie it back to the video's topic.
The goal?
Boost returning visitor stats, deepen community ties, and see if this drives more engagement overall.
What if this actually works better for long-term growth than rushing to upload another video?
Uploading more content is great for the algorithm, but if it means ignoring the people already watching, are we missing the bigger picture?
I'd love your thoughts – have any of you tried this? Did it increase watch time, subs, or loyalty? Or did it feel like too much time sink?
Let's discuss!
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Des Dreckett
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Testing a New Strategy: Replying to EVERY Comment on My Videos
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