"Pivot Pivot Pivot" · Creator Boost Tribe

"Pivot Pivot Pivot"

I have been leading home workouts designed for people over 70 since spring 2020. At first, they were paid classes through Facebook/website, and now my YouTube channel has been running for almost 2 years. Currently, I host one live workout per week and, in addition, I’ve been publishing one workout video weekly. This fall, I’ve also experimented with YouTube Shorts connected to the live session recordings.

Already about 3.5 years ago, I thought about wanting to make more informative videos, not just workouts. Now I’ve decided that it’s truly time for this change, and I need to clearly shift the direction of my channel towards talking-head videos. I’m convinced that with these videos I’ll be able to help people even more, while also taking my channel to the next level. But this also requires a shift in mindset.

By profession, I am a physiotherapist, and when it comes to making informative videos, I tend to be very precise (maybe too much so). I want the content to be based on research and to offer information in a comprehensive way. This means I’ll need to do more background research for each video and start writing more detailed scripts. Not just relying on AI-generated scripts.

One of my challenges when creating earlier videos has been that they easily grew too big/long, and editing took way too much time. So practically, I cannot keep up a rhythm of one video per week, since I already have nearly a full entrepreneur’s schedule—and at home, I also have a 3-year-old daughter. But still, I want to invest in this and make the change.

I’m considering continuing with one live session per week and then publishing another video every two weeks. Of course, if I manage to film shorter workout videos, those could be published more frequently. I also have dozens of hours of old live session recordings, and I’ve already edited a few, but I don’t really want to publish the old material anymore. Instead, I’d rather focus on quality.

If you’ve read this far—what tips would you give me, or what thoughts come to your mind about how I should move forward? Has anyone else done a swift like this and has tips to give?

I’ve considered publishing only the live sessions on my channel during October and otherwise using my time for scripting, research, filming, and editing. I’m also thinking about telling my audience about this upcoming change, which would make me commit to it more strongly—but that also makes me a bit nervous. 😄

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