Jan 22 (edited) • 💬 General
Building a lead magnet for beginners, would love your thoughts
I wanted to think out loud here and get some feedback from you all.
As Resolve School continues to grow, I have been spending more time thinking about what a good entry point looks like for complete beginners. Not just something that looks nice on a landing page, but something that actually helps people feel less overwhelmed the first time they open Resolve.
A lot of lead magnets in the editing space end up being text templates, transitions, or visual presets. Those can be useful later, but in my experience, most beginners struggle before the edit even starts. Blank projects, messy timelines, confusing export settings, not knowing what is safe to change, that friction stacks up fast.
So instead of building a flashy template pack, I am leaning toward creating a Resolve Starter Pack as a free entry point. ( is actully is doing something very similar, and it looks great, so feel free to DM if you want)
The idea would be something simple and calm, built specifically for beginners and busy creators:
  • A clean, sensible timeline layout (color-coded and labeled)
  • A simple bin structure for organization
  • A couple of safe, boring-in-a-good-way export presets
  • Color PowerdGrade preset
  • Each piece is available individually, but also bundled into one ready-to-use starter project
Along with that, I am thinking it would include:
  • A short PDF explaining what each piece is for
  • A quick video walkthrough showing how it all works and how to use it without overthinking anything
Worth noting, pieces of this already exist inside the 3 Hour Edit System project setup I will be launching soon. This would not be exactly that.
This would be a more simplified, stripped-back version meant purely as a starting point for people who are brand new to Resolve. Something that helps them open the software and feel like, “Okay, this makes sense,” before they ever worry about speed, polish, or systems.
I would genuinely love your input:
  • If you were brand new to Resolve, would something like this have helped?
  • Do you remember setup and organization being more stressful than the actual editing?
  • Is there anything foundational you wish you had on day one?
  • Does this feel like a useful first step for the kinds of creators we want in here?
Not selling anything and not final on the direction yet. Just want to build things that actually serve the right people, and your perspective helps a lot.
Thanks as always for being thoughtful and honest.
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Andrew Farmer
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Building a lead magnet for beginners, would love your thoughts
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