πŸ›‘ STOP the scroll πŸ›‘
Did you just stop? Hey there πŸ‘‹
Figuring out how to stop the scroll is the key to unlocking high performing videos. You could have content that checks all the boxes....
βœ… Entertaining
βœ… Educational
βœ… Has added value
βœ… Cut's through your competitors noise
....BUT still doesn't perform as well as you'd hoped or as well as it could have, and there is a reason why. You aren't hooking in your audience!
The first 3 seconds of any video/ad are your most important. You need to find what works best for your audience and what captures their attention. There are a number of ways to STOP the scroll, but some of the most powerful techniques are:
πŸ’ͺ STRONG visuals
😱 Something that SHOCKS the viewer
❓ OR even posing a question
Test out some of these techniques and let me know how you go! Feel free to drop a question so that we can STOP your audience right in their tracks.
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