Jan '23 (edited) in General Discussion
Pack A PUNCH With POWER Words👊
What are power words?🤔
Power words are emotional words packed full of persuasion. These words give you the ability to draw in the audience, tell them a story and take them through a range of emotions, that end with them wanting to purchase your product or service.
Maybe you want to impress them, get them excited, make them cautious, get them angry, encourage them to keep going, trigger curiosity, or any number of emotions. The better a job you do at making them feel an emotion, the more influential you are going to be and the more likely they are to purchase your product or service!
Here are the 7 different types of power words and some examples to consider next time
😨 Fear Power Words (last chance, warning, hack, poor, caution)
🙂 Encouragement Power Words (life-changing, mind-blowing, breathtaking, remarkable)
💌 Lust Power Words (delight, embrace, entice, tempting, enchanting)
😡 Anger Power Words (annoying, pesky, punch, gross, slam)
🤑 Greed Power Words (lowest prices, prize, discount, don’t miss out, hurry, value)
⚠️ Safety Power Words (authentic, reliable, results, world-class)
🙅‍♀️ Forbidden Power Words (shhhh!!!, secret, unlock, hidden)
….and what do all seven have in common… ELICITING EMOTION!
Try adding in some of these power words into your next email header, instagram post or even work it into an ad script. Happy writing! 🖋️
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