Jan '23 (edited) in General Discussion
Copywriting is just like FISHING 🎣
Hook, line and sink em!
Just like fishing, copywriting often has a three step formula that we recommend you following to land the biggest fish A.K.A the biggest sales! Whether you’re writing ad copy, ad ideas or even social media captions the following three steps may just transform your assets and take your business to the next level 📈
  1. Hook em in 🪝
First, you've gotta cast your hook with a catchy headline that really stops your audience in their tracks. Just like a fisherman, you want to choose bait that is going grab your target audiences attention. Make sure it's irresistible.
  1. Line em up 🐟
Next, you need to reel them in with a well-written script that perfectly sums up what you're offering. This is like the fisherman's bait – it needs to be interesting enough to grab their attention and tasty enough to keep it. To keep the copy/script interesting for long enough you need to offer value by lining up the benefits of your product or service.
  1. Sink the sale💰
Finally, you need to sink the sale with a compelling call-to-action. This is the final push that persuades your audience to take the next step – whether it's making a purchase, signing up for a newsletter, or simply learning more about your business.
Let me know your thoughts!
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